CES 2010: NOKIA KEYNOTE SPEECH AND CONFERENCE SUMMARY
Submitted by merben on Fri, 01/08/2010 - 14:09.Bookmark/Search this post with: Nokia has been relatively quiet at CES 2010. The company has not announced any new handsets or products at the show but that changed when Nokia delivered its keynote speech at the Las Vegas Hilton Hotel. We attended the keynote speech to find out Nokia's plan for this year. Here are the details of Nokia's keynote speech as reported by the 611Connect team attending the event. The speech began with an introduction to Nokia's contribution to the wireless telecommunication industry. Nokia shared all the good work they are doing around the world, helping people improve their lives. The company sees it as a symbiotic relationship. By helping people to improve their lives, they gain significant market opportunities in return. The company expects that investing in developing economies will reap benefits in the future. Here are some of the keynote highlights: Mobile communications can improve people's lives by giving them the chance to take advantage of new opportunities. It creates entrepreneurs and business opportunities for people throughout the globe. Basic phones are nothing special for the west but they are still making an impact in developing countries. Today's' basic handsets offer important features such as FM radios, flash lights and provide get information like weather and news. these devices can even be used to send cash! Today's prices are much more affordable. Years ago, a mobile phone are being sold for as much as $ 6000 and charge as much as 1 dollar per minute. Now, a Nokia phone can cost as low as $32 dollars. Affordable prices allow people in developing countries to easily purchase a handset. In this sense, mobile phone are an investment in a better life. Nokia is aiming to develop relations with developing markets. They understand that every market is unique and efforts are being made to obtain a deep understand of people, cultures and markets. The company is making plans for the future and are "Finding innovations at the edges of the grid." They have realized that local populations are a good source of ideas for Nokia researchers. Adversity and scarcity often lead to inspiring innovation. Working with the Lonely Planet "Progress Project" and "Life Tools" in India. Their projects are helping people improve their lives such as teaching the English language and providing vital information. Nokia mobile technology helped in mapping the spread of diseases in Brazil. Information on these impressive projects can be seen at Theprogressproject.com. Hundreds of thousands of developers around the world are now able to gain access to 1.2 billion Nokia customers. The company is encouraging developers to write applications that help to improve people's lives. Nokia's CEO then introduced the company's economy growth venture challenge. This project motivates developers to write apps that help with upward mobility. The lucky winner will get a 1 million dollar investment! Participants must work in parts of the world are for people who make less than 5 dollars a day. More information is available at callingallinnovators.com. Well, that's basically it. There were no major announcements in terms of handsets and new services. However, the speech gave as some insight into Nokia's developing markets strategy. |
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