SONY ERICSSON XPERIA PURENESS: A MINIMALIST FASHION PHONE

Last time, I posted a blog about LG GD900 phone that has a transparent keypad. Now, Sony Ericsson announced their upcoming phone called Xperia Pureness. Unlike the LG phone, Pureness sports a transparent screen display. The designers aimed to create a phone that "reflected the purity of water and a sense of calmness when not in use" and so Xperia Pureness was born.

Although Sony Ericsson have not yet realeased the full specifications of this phone, they assured everyone that the new phone's concept caters the basic needs of mobile phone users - talk, text and time. At first glance, Xperia Pureness is not that attractive in terms of physical form. But as I watched its promotional video, I was surprised with its minimalist fashion statement. A black phone with a transparent screen! What do you think?

Sony Ericsson Xperia Pureness from Mobile Cowboys on Vimeo.